Capsule 官方最新动态：What the enterprise needs is gloriously human: Key lessons from ServiceNow's Ryan Hammill

来源：Capsule 官方动态 | 发布日期：2026-09-05

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Ryan Hammill started his career writing sports and crime reports on deadline at the Orange County Register. From there: an advertising portfolio, an agency job in the same building they later shot Wes

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Ryan Hammill started his career writing sports and crime reports on deadline at the Orange County Register. From there: an advertising portfolio, an agency job in the same building they later shot Westworld, seven years at Amazon across advertising, Amazon Music, and AWS, and finally ServiceNow—where he now runs global brand campaigns as Principal Creative Director. That path matters because it produced someone who thinks about enterprise creative from an unusual angle: not just as an aesthetic problem, but as an operational one. Hammill has run campaigns that reached over eight billion people globally through NFL, Formula 1, and PGA partnerships at AWS. He has also managed the unglamorous work of making those campaigns run in twelve countries on a budget that had to stretch. When he talks about what AI changes for creative teams—and what it doesn’t—he’s working from a very specific kind of experience. Hammill joined Capsule’s Creative Table session for a conversation hosted by Capsule CEO Champ Bennett on the role of humanity in enterprise creative work at the moment AI has made production cheaper and faster than ever. The session—titled "What the Enterprise Needs Is Gloriously Human"—wasn’t a conversation about AI replacing creatives. It was a conversation about what the creative leader’s job actually becomes when the tools change. The Jeff Bezos principle, applied to creative Hammill opened with a mental model he took from his time at Amazon: a piece of Bezos thinking he’s found genuinely useful beyond the e-commerce context. Don’t think about what’s coming next. Think about what will never change."

更多技术细节可访问官方原文：https://capsule.video/blog/what-the-enterprise-needs-is-gloriously-human。